When you have completed your GCSE studies you can think about adding a marketing qualification to your list of qualifications.
We will be running the Level 3 (equivalent to AS) Introductory Certificate in Marketing on Saturday mornings from January 2012 and as a summer school in the school holidays 2012.
You might like to consider studying this qualification either:
- between GCSE and starting your A Levels
- or between Lower Sixth and Upper Sixth
- or between completing your A Levels and starting University or a new job.
How will it help me?
There is no future employer organisation that does not have to practice marketing in some way or another. Whether you want to pursue marketing as a career or simply have an understanding and an extra qualification in what marketing is about this course will help you. It will also help you to market yourself in the future.
What will I learn?
The course will help you to learn how organisation develops their marketing activity using the right mix of price, promotion, place, products and services to be sure they are successful.
It will help you to understand the importance of knowing who your real customers are and how to communicate with them effectively to make sure they are satisfied and will recommend your products and services to future customers.
It will also help you to present your ideas with confidence when speaking with others and to use suitable language for working in business.
How long will it take?
Programmes will be agreed with schools individually.
| Module 1 | What is Marketing? |
| Module 2 | Understanding Customer Relationships |
| Modules 1 and 2 during an 8-10 day summer school in Newcastle. |
How will I be assessed?
| Module 1 | What is Marketing? | 1-hour online multiple-choice exam |
| Module 2 | Understanding Customer Relationships | Supervised assignment – 4 tasks |
What will it cost?
The fees payable to the Chartered Institute of Marketing are:
- £100 registration and assessment
The fees payable to the North East Sales and Marketing Academy for tuition are:
- £330 + VAT tuition fees
If you would like to be considered for this programme, please email info@nesma.co.uk or telephone 07590 018 205 for further information.
