What is it?
The CIM Introductory Certificate in Marketing – Level 3 qualification is for people wanting to find out more about marketing – whether you’re in a job that involves marketing or not. It answers the question “What is Marketing?” and aims to develop knowledge and skills in basic marketing.
Ideal for…
Junior marketers, secretaries or administration staff; people on the periphery of marketing; event management staff; personal assistants; non-marketers with some marketing involvement; customer service assistants/call centre employees; modern apprenticeship equivalents.
What will you learn?
By the end of the qualification you should be able to:
- Understand the function of marketing and its role in an organisation.
- Know about the 4Ps (product/price/place/promotion) and how to apply the marketing mix.
- Understand more about customers and managing customer relationships.
- Communicate to both internal and external customers using a variety of different means.
Do you qualify?
This is an open qualification, which means you don’t need any previous qualifications or marketing experience. However, if you are working or have some business experience this will certainly help you to put your learning into context.
If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.
How long will it take and how will you be assessed?
What is Marketing?
(3 Months Study Period plus One-Hour Online Test)
This unit provides a backdrop to the importance of marketing in terms of what marketing is and how it is defined. It focuses on the role of marketing, its cross-functional importance and its contribution to business success. It also looks at the role of marketing as a service provider within the organisation.
Learning Outcomes
- Determine the importance of marketing as a cross-functional activity contributing towards business success.
- Explain the importance of understanding the organisation’s marketing environment and the impact it has upon an organisation’s ability to satisfy customer needs and wants.
- Identify each element of the marketing mix in the context of customer needs and achieving customer satisfaction.
- Apply the marketing mix to a range of different organisational sectors and contexts.
Understanding Customer Relationships
(3 Months Study Period including a Project)
This unit focuses on developing an understanding of internal and external customers, and considers how a knowledge and understanding of customers can assist in designing appropriate marketing activities to engage and support customers to achieve long-term customer loyalty.
Learning Outcomes
- Explain the importance of understanding customers, and how marketing information aids the better development of marketing activities to achieve customer satisfaction.
- Explain the value and importance of internal and external relationships of the organisation and the importance of networking, collaboration and co-operation in order to develop and maintain relationships.
- Explain the different ways in which to communicate with both internal and external customers in order to develop, maintain and strengthen customer relationships.
- Explain the requirements for developing effective and efficient customer.
When can I start?
January, March, June or September.
Venue/Time:
Venue: Newcastle, Durham or at your workplace.
Time: Days (1 day per week for 8 weeks), Evenings (6 months), weekends.
How much will it cost?
| Adults | Students (Full-time, aged 16-18yrs) |
|
|---|---|---|
| Course fees (payable to NESMA) | £745 (+ VAT) | £330 (+ VAT) |
| CIM registration fee | £120 | £100 |
| CIM additional fees (e.g. exams, assignments) | £110 | n/a |
Other useful information:
Once we have confirmed your place on the course, apply to CIM www.cim.co.uk for Affiliate (Studying) Membership. You must be a member in order to take the assignments and examinations.
