What is it?
The Chartered Postgraduate Diploma In Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.
The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation’s activities to the customer, and manage the organisation’s marketing activities.
Who is it for?
This qualification is aimed at marketers who have already gained a significant level of knowledge and/or experience of marketing. The focus is on the strategic aspects of marketing management and is ideal for Marketers working at a strategic level or aspiring to do so.
What will you learn?
By the end of this qualification you should be able to:
- Make the transition into strategic marketing management.
- Work more cross-functionally at a senior management level.
- Make a significant contribution towards the organisation’s corporate and business strategy.
- Contribute to board decisions.
- Demonstrate a high level of leadership and influence.
Do you qualify?
Stage 1
As a minimum, the following qualifications and experience are recommended as a prerequisite for entry onto the first stage of the Chartered Postgraduate Diploma in Marketing:
- CIM Professional Diploma in Marketing (either the 2003 syllabus or the 2009 syllabus) or the CIM Advanced Certificate in Marketing OR
- A business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing (ie, 180 credits in Bachelor degrees and 90 credits in Masters degrees) AND
- A range of experience working at Senior Marketing Management level that has provided potential students with ability to evidence that they can meet the learning outcomes of the CIM Professional Diploma in Marketing if required to do so and is sufficient to pass the Entry Test to this qualification.
- If English is not your first language you will also need to provide evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.
Stage 2
Successful completion of Stage 1 or a previous version of the CIM Postgraduate Diploma.
How long will it take and how will you be assessed?
Stage 1
Emerging Trends
(3 months Assignment)
By the end of this module you should be able to:
- Critically evaluate a range of key emerging macro-environmental themes and make a critical assessment of their significance for a specific sector or industry.
- Propose strategic marketing responses to the key emerging themes judged to have the greatest potential impact on a specific sector. Responses should reflect contemporary marketing practice (ie, marketing’s new ground) and demonstrate creativity.
Analysis and Decision
(3 months Exam)
By the end of this module you should be able to:
- Undertake a strategic marketing audit, assessing an organisation’s competencies, competitive advantage, market performance, customers, competitors, product and service portfolios, positioning, value proposition and market impact to assess the impact of these factors on an organisation’s strategic intent and direction.
- Utilise the strategic marketing audit to critically evaluate a range of strategic marketing options available to an organisation, including innovation, mergers, acquisitions, partnering, alliances, environmental sustainability and CSR, in order to deliver best value growth and expansion opportunities.
- Utilise a range of financial and other measurement tools to assess the financial and non-financial benefits of recommended strategic marketing decisions.
- Utilise a range of risk assessment tools to critically assess the risk of strategic market decisions and and their impact upon an organisation.
Marketing Leadership and Planning
(6 months Assignment)
By the end of this module you should be able to:
- Critically evaluate ways of delivering an organisation’s corporate mission and vision effectively.
- Develop marketing strategies to establish competitive and sustainable marketing and relationship strategies to achieve an organisation’s strategic intent and deliver its value proposition.
- Utilising a synergistic planning processes, develop strategic plans, taking account of different planning frameworks, ensuring they are within the resource capabilities of an organisation.
- Determine the most appropriate organisational structures for market-oriented and/or changing organisations, whilst evaluating the resource implications and requirements.
- Develop sustainable competitive advantage through suitable approaches to leadership and innovation in order to generate stakeholder value and contribute to organisational success.
Managing Corporate Reputation
(4 months Assignments)
By the end of this module you should be able to:
- Critically evaluate the way organisations develop their identities and how some organisations use these to form images and assign reputational status.
- Critically analyse the elements that contribute to the identity that an organisation projects to its stakeholders, sometimes through a corporate brand.
- Critically evaluate linkage between how an organisation wants to be seen and how it is seen, namely corporate communications.
Stage 2
Chartered – Stage Two Programme
(2-Day Workshop and 9 months tutorial support to submit work-based project)
Leading Marketing
- Demonstrate a critical awareness of current and emerging issues in marketing that is informed by leading edge research and practice in the field.
- Propose a strategic response to an emerging marketing theme that considers the impact on marketing and its interaction with other parts of the organisation.
- Critically evaluate the skills, behaviours and attitudes required to lead strategic marketing projects.
- Critically assess published research to determine methods of designing, implementing, measuring and monitoring the success of a project and marketing performance.
- Demonstrate the relationship between theory and professional practice through the application of a range of appropriate assessment tools and techniques to measure project success.
- Critically evaluate project success and recommend appropriate actions to improve the implementation of future business projects.
When can I start?
January, March, June or September.
Venue/Time:
Venue: To suit the student.
Time: To suit the student (11 months).
How much will it cost?
Course fees, payable to NESMA: Stage 1 – £3,750 (+ VAT), Stage 2 – £1950 (+ VAT).
Registration fee, payable to CIM: £280.
Exam fees and assignment fees, payable to CIM: Stage 1 – £360, Stage 2 – £360.
Other useful information:
Once we have confirmed your place on the course, apply to CIM www.cim.co.uk for Affiliate (Studying) Membership. You must be a member in order to take the assignments and examinations.
