Established in 2009 by Veronica Swindale, Chartered Marketer, NESMA has been created so that students can enjoy exceptional teaching with flexible learning programmes.
NESMA offers a comprehensive range of CIM accredited courses including taught, online and blended learning programmes. For more information on our courses, please click here, or submit an enquiry.
Meet the team
Veronica Swindale DMS DipM DipRSA MCIM Chartered Marketer.
Director and Founder of NESMA
- Specialism: Strategic Marketing
- Committee Member of CIM North East Branch
Veronica is a Chartered Marketer, specialising in strategic marketing and sales management. Veronica has worked in education for most of her career as well as running mmd Limited a marketing consultancy company which has developed a focus for health sector assignments as well as other private and public sector organisations.
She is a Course Director for Chartered Institute of Marketing’s Learning and Development Academy and an active member of the CIM North East Branch Committee.
In 2009 and again in 2011 Veronica been invited to join the judging panel for the CIM Marketing Excellence Awards.
HOT TOPIC: To what degree does marketing in the food industry contribute to the UK’s obesity problem?
I love meeting our students who are all eager to learn more about marketing. Then I love meeting them again when they have qualified and tell me how they are getting on!
Email: veronica.swindale@nesma.co.uk
Telephone: 07590 018205
Sally Keith BA (Hons) FCIPR, DIPM, MCIM.
- Specialisms: Strategic communications, corporate communications, crisis management, services marketing, business to business.
- Chair CIPR North East, Member of CIPR national council.
- Judge for CIPR PRide Awards 2006 – 2010, Member of CIPR Programme advisory panel at Sunderland University.
- Committee Member of CIM North East Branch
- Also teaches for University of Sunderland
HOT TOPIC: The disparity between wanting to be as green as possible and what affect does it really have on the wider environment.
We are a great team! Simple as that. We are challenging and supportive – of both students and colleagues – and that produces excellent results.
Kris Woods Chartered Marketer, DipM, BA (Hons) Leadership, Management and Organisaton, Certificate of Education – Education and Training in the Post-Compulsory Sector, City and Guilds 7307 Further & Adult Education Teachers’ Certificate.
- Specialisms: Marketing and Public Relations Consultancy.
- OCR Examiner for Business Studies
- Member of both the CIM and the Institute for Learning.
- Communications Working Group Leader; South Tyneside Business Forum Steering Group.
- Training Advisor Sunderland District Scout Association.
HOT TOPIC: How the increased use of social network media is changing the way we communicate with friends, family, colleagues and customers.
I like working with an experienced and well qualified friendly team of people who are flexible in their approach to training and highly responsive to customer needs and wants.
Miranda Robertson BA Hons, DipM MCIM.
- Specialisms: Marketing
HOT TOPIC: If I had the time I would love to explore: Understanding the value you can get from social media NOISE Vs CONTENT.
Working with NESMA has been a great opportunity for me to keep up to date with marketing trends and develop my marketing knowledge. Working with a team of professionals from different working backgrounds enables me to tap into their expertise and experience and helps me to deliver the CIM syllabus.
Laurel Hetherington BA (Hons), CAM Higher Diploma in PR Management, DipM, DMS.
- Specialisms: CAM, PR, Marketing Communications.
- Also teaches for Newcastle University, University of Sunderland, CAM, CIPR.
- Approved trainer for CIPR.
- Judge for CIPR PRide Awards and FRESH PR Awards.
HOT TOPICS: Yeo Valley or Muller Lite as best ad for the December exam papers? How social media has changed crisis management forever.
Good to work with a range of like minded professionals. Good flexibility and support systems for both students and tutors.
Karen Wharton BA (Hons) Business with Marketing, PGCE (Post-Compulsory Education). Currently studying for an MA in Education.
- Specialisms: Marketing Communications.
- Also teaches for Northumbria University.
- Approved trainer for CIPR.
- Judge for CIPR PRide Awards and FRESH PR Awards.
HOT TOPIC: Marketing to children, does it condition them into caring about possessions, creating a materialistic culture?
Diane Green BA (Hons), PGCE, City & Guilds 7303, CAM Foundation Higher Dip in PR Management, NCTJ Certificate.
- Specialisms: Public Relations.
- Also teaches for University of Sunderland.
- CIM/CAM Invigilator.
HOT TOPIC: How the proliferation of new technologies are changing practitioners delivery.
Deborah Mullinder BA (Hons), PCET, MCIM.
- Specialisms: Senior Marketing & Communications Specialist
HOT TOPIC: Why are some companies still so hung up on sector experience when it’s the skill set, attitude and personality that drives the results?
