North East Sales and Marketing Academy
Tel (Veronica Swindale): 07590 018205


At nesma we do things differently. We believe that exceptional training means small groups led by highly skilled marketing practitioners.

Established in 2009 by Veronica Swindale, Chartered Marketer, nesma has been created so that students can enjoy exceptional teaching with flexible learning programmes.

nesma offers a comprehensive range of CIM accredited courses including taught, online and blended learning programmes. For more information on our courses, please click here, or submit an enquiry.

Course Venues

We are based in Gosforth, directly off Gosforth High Street, within 10 minutes of Newcastle Central Station and Newcastle Airport. This is where the majority of our courses are held, allowing for easy access from the numerous public transport routes close by. However, courses are run at various North East venues, according to where the majority of students live or work, so travel times are kept to a minimum. For corporate clients we are happy to deliver the courses on site.

Study Times

The majority of students study in the evening or at weekends. We look after you, knowing that you have already done a full day’s work or have other demands on your time.

Personalised Service

Our tutors work with you every step of the way and you can contact them 7 days a week. We believe that this personalised service means that you will get the very best results from your chosen course. Don’t believe us? Click here for some testimonials!

Skilled Tutors

All of our tutors are fully qualified Senior Marketers and practitioners with an excellent track record of delivering successful CIM accredited programmes and bespoke training.

Meet the team

Veronica Swindale

Veronica Swindale DMS DipM DipRSA MCIM Chartered Marketer.

Director and Founder of nesma
  • Specialism: Strategic Marketing
  • Committee Member of CIM North East Branch

Veronica is a Chartered Marketer, specialising in strategic marketing and sales management. Veronica has worked in education for most of her career as well as running mmd Limited a marketing consultancy company which has developed a focus for health sector assignments as well as other private and public sector organisations.

She is a Course Director for Chartered Institute of Marketing’s Learning and Development Academy and an active member of the CIM North East Branch Committee.

Veronica is regularly invited to join the judging panel for the CIM Marketing Excellence Awards.

HOT TOPIC: To what degree does marketing in the food industry contribute to the UK’s obesity problem?

I love meeting our students who are all eager to learn more about marketing. Then I love meeting them again when they have qualified and tell me how they are getting on!

Telephone: 07590 018205

Sally Keith

Sally Keith BA (Hons) FCIPR, DIPM, MCIM.

  • Specialisms: Strategic communications, corporate communications, crisis management, services marketing, business to business.
  • Judge for CIPR PRide Awards 2006 – 2012, Member of CIPR Programme advisory panel at Sunderland University.
  • CIM Chartered Marketer and CIPR Accredited Practitioner.
  • Immediate past chair, CIPR North East

HOT TOPIC: The disparity between wanting to be as green as possible and what affect does it really have on the wider environment.

We are a great team! Simple as that. We are challenging and supportive – of both students and colleagues – and that produces excellent results.

Kris Woods

Kris Woods Chartered Marketer, DipM, BA (Hons) Leadership, Management and Organisaton, Certificate of Education – Education and Training in the Post-Compulsory Sector, City and Guilds 7307 Further & Adult Education Teachers’ Certificate.

  • Specialisms: Marketing and Public Relations Consultancy.
  • OCR Examiner for Business Studies
  • Member of both the CIM and the Institute for Learning.
  • Communications Working Group Leader; South Tyneside Business Forum Steering Group.
  • Training Advisor Sunderland District Scout Association.

HOT TOPIC: How the increased use of social network media is changing the way we communicate with friends, family, colleagues and customers.

I like working with an experienced and well qualified friendly team of people who are flexible in their approach to training and highly responsive to customer needs and wants.


Laurel Hetherington

Laurel Hetherington BA (Hons), CAM Higher Diploma in PR Management, DipM, DMS.

  • Specialisms: CAM, PR, Marketing Communications.
  • Also teaches for Newcastle University, University of Sunderland, CAM, CIPR.
  • Approved trainer for CIPR.
  • Judge for CIPR PRide Awards and FRESH PR Awards.

HOT TOPICS: Yeo Valley or Muller Lite as best ad for the December exam papers? How social media has changed crisis management forever.

Good to work with a range of like minded professionals. Good flexibility and support systems for both students and tutors.

Karen Wharton

Karen Wharton BA (Hons) Business with Marketing, PGCE (Post-Compulsory Education). Currently studying for an MA in Education.

  • Specialisms: Marketing Communications.
  • Also teaches for Northumbria University.
  • Approved trainer for CIPR.
  • Judge for CIPR PRide Awards and FRESH PR Awards.

HOT TOPIC: Marketing to children, does it condition them into caring about possessions, creating a materialistic culture?

Joanne Dolezal

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Emma Leahy

Emma graduated from Northumbria University in July 2013 and has been working with nesma since September 2013 on business development.



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